It provides detailed product info, user reviews, pricing, and research tools.
[1][2] TrustRadius was launched by Vinay Bhagat in 2012, initially offering a platform for detailed, long-form reviews that captured the voice of the customer at scale.
[5][6] In 2021, TrustRadius launched integrations with 6sense,[7] LinkedIn,[8] and Demandbase, providing additional intent data capabilities.
[9][10] The following year, in 2022, the company added features that allowed for more comprehensive product profiles.
The company also introduced more intent data integrations, including a partnership with Intentsify, and launched lead capture capabilities on vendor product pages, making it easier for buyers to engage with vendors.