[2][3][4][5] The tugging rituals and games promote social solidarity, provide entertainment and mark the start of a new agricultural cycle.
[9] The tugging ritual and game is practiced among the rice cultivating communities located around Tonle Sap and the area north of Angkor Wat, a UNESCO World Heritage Site.
[14] The ropes used in juldarigi are made from kudzu, hemp, or rice straw, depending on the geographical or ecological conditions on a region or the characteristics of the local livelihood.
[18] In Viet Nam, keo co is practiced mostly in the northern midlands, the Red River Delta, the north-central region, and Lao Cai Province.
[10] The tugging ritual and game is often held as a part of the spring festivities, marking the beginning of a new farming cycle and expressing wishes for healthy crops.
[20] The tugging ritual and game is often organized in front of a village's communal house or shrine, preceded by rites for the local deities.