Tunturi is located in Almere, Netherlands and previously owned by Accell Group.

The foundations of the Tunturi brand began when brothers Aarne and Eero Harkke set up a small bike shop, Pyöräkellari Oy, in Turku, Finland.

Bike repairs were the shop's main focus at first, and then gradually they added some small-scale production, manufacturing Tunturi branded bicycles.

Utilising technology and expertise gained from bicycle production, Tunturi expanded into fitness equipment development.

The company announced its return to the U.S. market in 2018 with an agreement with North America Cycles to distribute cardio equipment.