Turkish Taffy

In the late 1940s, the company released a version in candy-bar size which the purchaser could whack against a hard surface to break into bite-sized pieces.

This property of being shattered or broken by sudden shock but still pliable and soft when chewed is possible because the candy is a non-Newtonian fluid.

Tico Bonomo specifically cited the decision to use television as instrumental in the popularity of the candy-bar sized taffys.

[5] A press release issued by The Warrell Corporation on April 8, 2010,[6] said the product would be available in stores in July 2010 and samples were available for preview to the confectionery industry at the National Confectioners Association's annual "Sweets and Snacks Expo" May 23–27, 2010.

Bonomo's Turkish Taffy made its official re-debut to the general public July 2, 2010, at IT'SUGAR in Atlantic City.