Tweet (social media)
Users subscribed to X Premium (formerly Twitter Blue) can post up to 25,000 characters and can include bold and italic styling.
[8] Increasing the limit had been a topic of discussion inside the company for years, and had been resurfaced in 2015 for ways to grow the userbase.
[9] By January 2016, an internal product named "Beyond 140" was in development, targeting Q1 of the same year for expanding tweet limits.
[13] Dorsey confirmed that the 140 character limit would remain, but had told employees upon his return as CEO that the once-sacred aspects of Twitter were no longer untouchable.
[13] In May 2016, a week after being leaked,[14] Twitter announced that media attachments (images, GIFs, videos, polls, quote tweets) nor mentions in replies would no longer increase the character limit to be rolled out later in the year to ready developers.
[14] The shortener was introduced in June 2011 to allow users to save space on their links, without needing a third-party service like Bitly or TinyURL.
[34] Later in 2012, notably after Facebook purchased it, Instagram started cropping images displayed in cards, with the plan to end them all together.
[42] On January 31, Twitter suddenly and quietly decided to stop new CoTweets from being made,[45] though noted that it could return in the future.
[47] Though Twitter's support page offered a generic reasoning for discontinuing the feature, Elon Musk said that it was to focus on allowing users to add text attachments.
[58][59] Jack Dorsey said in 2019 that, if he had to create Twitter over again, he would deemphasize the like, or not include it altogether because it did not positively contribute to healthy conversations.
[63][64] For instance, in 2017, Ted Cruz's account liked a tweet with a two-minute porn video about a day after it was posted.
Cruz said that many people had access to his account and one of his staff members pressed the like button in "an honest mistake".
The 140 character limit prevented users from posting as complete thoughts as they desired, and resorted to making upwards of dozens of tweets, which all showed in a disjointed manner, dubbed a "tweetstorm".
The feature, highly requested by Japanese users, started from an annual hack week at the company[75] and called "#ShareForLater".
[84] In March 2020, Twitter added a label to a manipulated video of then-candidate Joe Biden that Donald Trump retweeted.
[85] Two months later, as a result of the COVID-19 pandemic, Twitter introduced a policy that would label or warn users on tweets with COVID-19 misinformation.
[85] The company said at the time that other areas would have labels covered, and shortly afterwards, misleading information on elections were included.
[86] On March 26, then-US president Donald Trump made two false statements about mail-in ballots, claiming they were "substantially fraudulent".
[85] Within 24 hours of the tweet,[85] Twitter's general counsel and the acting head of policy jointly decided to label Trump's tweets, with several hours of internal debate from company leaders, and then-CEO Jack Dorsey signed off on the decision shortly before the label was applied.
[86] The labels, which told readers to "Get the facts about mail-in ballots", was the first time they were applied to Trump's tweets.
A spokesperson for Twitter said that the tweets contained "potentially misleading information about voting processes and have been labeled to provide additional context around mail-in ballots".
[87] In the weeks after the January 6 United States Capitol attack, Twitter rolled out a new program that allowed users to add notes underneath tweets that would benefit from additional context.
Prior to the transfer of Twitter to Elon Musk, Community Notes were officially called Birdwatch.
