The serious side is to demonstrate that it can be done, it is possible to live broadcast events like this using relatively cheap equipment and a good internet connection.

It will also demonstrate the importance of good internet connectivity in rural areas, and the need for fast upload connections if we are to realise the aspiration to use the internet to enable more people to produce their own content.In a retrospective blog post, he explained:[16] the point is that putting the cricket match up front made people turn their heads in my direction and I then had a platform from which to make some serious points about countryside connectivityThe match was 20 overs per side (the Twenty20 format), with any batsman reaching 20 runs required to retire.

[17] The post-match tug o'war contest (won by Rest of World, 2 out of 3) was also streamed live,[17] as were interviews with various participants.

[17] The event was streamed online on Bambuser with technical support from Birmingham company Aquila TV[2][18] who used two Sony Z1 cameras and a DSR 350.

A separate audio commentary was broadcast on-line, by Radio Youthology,[2] attracting 1,780 listeners; their highest figure ever.