U-Report is a social messaging tool and data collection system developed by UNICEF to improve citizen engagement, inform leaders, and foster positive change.

[1][2] The program sends SMS polls and alerts to its participants, collecting real-time responses, and subsequently publishes gathered data.

Issues polled include health, education, gender, climate change,[3] water, sanitation and hygiene, youth unemployment, HIV/AIDS, and disease outbreaks.

[5] In 2007, UNICEF Innovation used RapidSMS to develop U-Report, a platform that would allow anyone to publish real-time information and data analytics in SMS format without the need of a programmer.

[6][7] In May 2011, Uganda became the first country in which UNICEF launched the U-Report mobile initiative,[8] due to its population being, on average, one of the youngest in the world.