The organization, which was co-founded by Charles Henry Davis, promoted the creation and maintenance of 50,000 miles of highway.
The organization distributed pamphlets promoting the importance of highway systems and created maps in their own office, located in South Yarmouth, Massachusetts.
Three years later, in 1915, the Old Spanish Trail Association was founded in Mobile, Alabama, to develop the southernmost national highway from St. Augustine, Florida, to San Diego, California.
The Lincoln Highway Association wanted a branch to come off the main road at Ely, Nevada to carry travelers to Los Angeles.
They therefore refused to upgrade a section of the Lincoln Highway west of Salt Lake City.
Other problems included con-artists collecting money from towns and then disappearing, never providing support for the road as agreed.
Also, signs at times became sporadic or difficult to read and multiple trails on the same road (also known as overlapping) tended to cause confusion to motorists.