Most of US 30 in New Jersey follows the White Horse Pike, a turnpike chartered in 1854 to run from Camden to Stratford and eventually toward Atlantic City.

US 30 crosses the Delaware River into New Jersey on the Benjamin Franklin Bridge from Philadelphia, Pennsylvania, along with I-676 and the PATCO Speedline.

[1][3][4] This portion, formerly known as Bridge Approach Boulevard, is an early example of a roadway designed for the automobile, and was home to the first drive-in movie theatre.

[1] The road runs east through urbanized sections of Camden along the north bank of the Cooper River, interchanging with CR 608.

[1][3] Here, US 30 meets US 130 and the western terminus of Route 38 and turns south to form a concurrency with US 130 on Crescent Boulevard, a six-lane divided highway that narrows to four lanes.

[1] The road crosses the Cooper River into Collingswood, running to the east of Harleigh Cemetery before interchanging with CR 561 and passing under the PATCO Speedline.

[1] In this town, the White Horse Pike reaches an intersection with Route 41 at a modified traffic circle and an interchange with I-295 within a close distance of each other in Barrington.

[1] US 30 entirely enters Stratford as it intersects CR 673 and passes near the Lindenwold station, which is a stop on NJ Transit’s Atlantic City Line and the terminus of the PATCO Speedline.

[1][3] The road turns south as it passes Atco Lake and continues into more wooded areas with some development, eventually heading south-southeast again.

NJ Transit’s Atlantic City Line runs a short distance to the northeast of the route at this point.

[1][3] A short distance later, the route has a concurrency with CR 542 that begins adjacent to the former Atlanticare - Kessler Memorial Hospital that closed in 2009 and passes by Hammonton Lake.

[1] Here, the White Horse Pike enters more forested areas with a few buildings, running a short distance to the northeast of the Atlantic City Line.

[3] Past the intersection with CR 623 in the developed community of Elwood, US 30 becomes a divided highway with grass median and jughandles.

In Egg Harbor City, US 30 passes a mix of homes and businesses, intersecting the northern terminus of Route 50 and CR 563 in the center of town.

[1] After passing near the Absecon station along the Atlantic City Line, US 30 crosses Shore Road, which heads north as Route 157 and south as CR 585.

There is a northbound exit and southbound entrance to CR 646 before US 30 crosses the Jonathans Thorofare into Atlantic City, where the name becomes Absecon Boulevard as it turns to the east.

At this point, US 30 widens to six lanes and passes to the north of residential neighborhoods, with maintenance of the road switching from NJDOT to the South Jersey Transportation Authority.

[15] It entered New Jersey from Pennsylvania in Camden and followed the entire length of pre-1927 Route 3 to Absecon before continuing into Atlantic City.