Customers can choose the number of minutes, text messages, or data that can be used via a prepaid mobile phone plan.

[1][2] Ultra Mobile was co-founded by CEO David Glickman, who had previously founded TelePacific Communications, Justice Technology, and Primo Connect.

[3][4] In January 2016, the company acquired rights from Univision Communications to manage the Univision Mobile brand, another T-Mobile mobile virtual network operator which specializes in US SIM-based international calling plans for calls to Latin American countries.

[8] In 2017, the company had approximately 150 employees in the US, Europe, and Asia, and had focused on hiring millennials.

Fox Foundation and Glickman was impressed with how Reynolds handled marketing for Deadpool.