Un-carrier is a marketing campaign created by T-Mobile US with Prophet,[1] and advertising company Publicis.
[3] The contract-free Simple Choice plan, also known as Un-carrier 1.0, debuted in March 2013 by offering unlimited calling and text messaging with 500 MB of unthrottled data monthly for a base price of $50.
[11] On October 9, 2013, T-Mobile introduced their third phase of the "Un-carrier", which was the introduction of basically free international roaming.
On October 23, 2013, T-Mobile announced a Un-carried 3.5 promo offer, which gave customers 200MB of free data for their tablets.
[12] On July 9, 2015, T-Mobile launched Mobile Without Borders to offer high speed data roaming while in Canada and Mexico at no additional cost, in addition to providing unlimited talk and text roaming in these countries via Simple Global.
[15] This plan was later replaced by a slightly pricier variant, featuring 2 GB of Internet access instead of 500 MB.
On April 10, 2014, T-Mobile released their second part of the "Un-carrier 4.5" initiative, specifically for tablets.
[19] T-Mobile has partnered with Rhapsody to offer "UnRadio", a streaming radio service with unlimited skips, no ads, and offline playback.
The company announced an agreement with Gogo Inflight Internet to provide free text messages and visual voicemail to T-Mobile customers on Gogo-equipped U.S. flights.
The feature applies to customers of eligible post-paid plans who purchase qualifying amounts of additional high-speed data.
[25] On March 16, 2015, T-Mobile announced that Data Stash would be extended to Simple Choice prepaid customers.
[27] On March 18, 2015, T-Mobile announced their new business initiatives, including simplified pricing, a special 24/7 business support team, and extending existing un-carrier benefits (global roaming, WiFi calling and texting for compatible devices, free in-flight texting, etc.)
[29] T-Mobile also emphasized a dramatic coverage expansion initiative for 2015, planning to reach an additional 1 million square miles of native coverage in the lower 48 states,[30][31] and expanded their "Contract Freedom" (now called "Carrier Freedom") promotion to cover device and lease payoffs.
This program has exclusive promotions offered to T-Mobile customers with a variety of rewards, ranging from free food from Domino's, Pizza Hut, Krispy Kreme, Burger King, Jimmy Johns, Shake Shack, Subway, Wendy's, Popeyes, and Firehouse, Vudu and Redbox movies, Topgolf credits, Lyft credits, Shell fuel discounts, StubHub ticket discounts, and Fandango movie tickets.
[35] Beginning on June 13, T-Mobile also offered one free hour of in-flight Wi-Fi through Gogo Inflight Internet for consumers who fly through sponsored airlines.
Adding to a previous Un-Carrier launch, data-dependent texting such as iMessage, Viber, Google Hangouts, and WhatsApp was able to be used for free on flights with Gogo Inflight Internet.
[37] As of September 1, customers from T-Mobile have redeemed over 14 million free gifts and allowed promotional partners to find success.
Mobile travel application Hotel Tonight topped the trending chart on Google Play and technology operating company Bookshout topped the Books category in the iOS App Store during their respective promotional periods.
[39] On January 6, 2017, T-Mobile presented its latest un-carrier 'un-carrier next' at CES in Las Vegas, Nevada.
The first was to eliminate wireless service and access fees in an effort to make the pricing more transparent.
Individuals and families on the T-Mobile One plan who use less than 2GB of data a month will receive a $10 statement credit.
[40][41] On July 16, 2020, Mike Sievert unveiled presented via webcast,[42] the company's latest Un-carrier move to provide free scam blocking.
[43] Scams and unwanted robocalls are the top complaint to the Federal Communications Commission costing Americans more than $1 billion a year.