Precious performed fifth at the international contest, and at the close of the voting process the UK finished in 12th place, receiving 38 points from 10 countries.

At the time this result was the UK's second-worst placing in its competitive history, and was the nation's first finish outside of the top 10 countries in 12 years.

[6] A free promotional CD featuring extracts of the four finalists was released and made available in high street record shops.

[9] Ahead of the contest, Precious made several appearances on UK television programmes to promote their entry to the British public.

The group made appearances on ITV's breakfast TV show GMTV, the BBC's children's TV show Fully Booked, took part in a live phone-in interview from Jerusalem on the BBC's Blue Peter, and made a further performance on Top of the Pops, broadcast on 28 May 1999, the day before the contest.

[3] The running order for the contest was decided by a draw held on 17 November 1998; the UK was assigned position five, following Croatia and preceding Slovenia.

[18] Ahead of the contest the UK were considered one of the favourites to win among bookmakers, alongside the entries from Sweden, Iceland, and Cyprus.

Following the contest, "Say It Again" reached a peak of number 6 on the UK Singles Chart and also featured in Sweden's Sverigetopplistan and Belgium's Ultratop.

[32][33] The group eventually disbanded in 2001: later that year Jenny Frost became a member of British girl group Atomic Kitten; Sophie McDonnell went on to host several television programmes, including the BBC's children's shows 50/50 and The Saturday Show; Louise Rose moved into acting, appearing in several roles in TV and film; Kalli Clark-Sternberg found work as a session singer; and Anya Lahiri returned to modelling and acting and subsequently became a fitness instructor.

As one of the highest-paying EBU member broadcasters, which provided the largest contributions to the Eurovision Song Contest, the UK, along with France, Spain and Germany, became one of the "Big Four" countries that would automatically qualify to each year's event, irrespective of the average number of points received in past contests.