This channel was launched in Singapore on 1 July 2008 along with Sci Fi.

[1] On the first on-air broadcast launch saw the official slogan was It's the People Who Make Us.

On 24 July 2010, the second on-air look with colorful visual ident theme and the official slogan was Characters Welcome as well as the channel converting from 4:3 aspect ratio to 16:9 widescreen picture format since 8 February 2011.

Among the changes under the rebrand included the channel aligning itself with the international logo and slogan 100% Characters.

[2] The channel brought the Same Day or Express from the U. S. telecast with selected programs.