University of the East College of Business Administration

On September 11, 1946, five people namely Francisco T. Dalupan, Sr., Herminiglio Reyes, Jose Torres, Jaime Hernandez and Santiago dela Cruz established the Philippine College of Commerce and Business Administration (PCCBA) along R. Papa St. in Sampaloc, Manila.

The following year, more students enrolled and more academic units were organized, and the PCCBA moved to what is now UE's main campus on 2219 Claro M. Recto Avenue.

Dr. Santiago F. De La Cruz, the first Dean of the College (1947–1971), pushed for excellent performance at the CPA board examinations.

Upon Dr. Pefianco’s appointment as Undersecretary of the Department of Education, Culture and Sports (DECS), Dr. Manaois took over as head of the College.

Closely working with the faculty, she prepared the College for Level II accreditation, a status that was eventually attained in 1992.

In the Manila Campus, after Associate Dean Ledesma assumed the deanship and taking a cue from then President Rosalina S. Cajucom’s vision of the UE renaissance, she envisioned a two-pronged centerpiece program for the College.

In 1998, CBA Manila under her leadership was listed by the Professional Regulation Commission (PRC) as the number 3 top performing school with over 100 examinees.

Dean Trinidad is one of the elected directors in the education sector of the Philippine Institute of Certified Public Accountants (PICPA).

A banker for 20 years and a guest faculty member at the Asian Institute of Management before becoming CBA Caloocan Dean in May 2002, Dean Trinidad has worked closely with the Accountancy faculty to strictly implement the retention policy for Accountancy students, to improve the quality of teaching and to push for the teachers’ continuing professional development.

He has also encouraged the Accountancy teachers to voluntarily mentor students who are weak in certain subjects as a form of review and as a service to others.

In 1999, the Vice President for Information Technology and Systems of the University, Numeriano M. de la Cruz, succeeded Dean Ledesma.

Bringing with him his vast experience as Chief Financial Officer of Procter & Gamble, he launched the “Turn-Around Plan” envisioned to produce future CPA topnotch board placers through the revival of the Accounting Honors Program.

Within the past 60 years, the College of Business Administration produced more than 350 top placers in the CPA Board Examinations.