It was founded by Filipino filmmakers and Reality Entertainment co-owners Erik Matti and Dondon Monteverde.

[1] The service provides movies, webseries, concerts and sporting events, including upcoming bouts of Filipino boxer Manny Pacquiao.

Upstream was launched in November 14, 2020, as a response to the tightened strict measures on the COVID-19 pandemic on the film industry in the Philippines.

[3][4] In May 2021, Upstream signed a video-on-demand (VOD) agreement with Comcast/NBCUniversal's Universal Pictures to carry the Hollywood film studio's library of movies, including upcoming theatrical releases.

[5][6] On August 2022, it was announced that Upstream PH would intended to undergo maintenance of its website and mobile app effective September 1.