[citation needed][3] In its evolution from an initial and popular iPhone application,[4][5] UrbanSpoon adapted its appearance and capabilities, including to the Android market.

[6] Via its apps and webpage, Urbanspoon offered a restaurant search utility, with filtering by price, type of food, neighborhood, nearby businesses (movie theaters, sports venues, etc.

[citation needed] In addition, the Urbanspoon app featured a "Slot Machine," allowing users to "Spin" (or shake their device) to randomly see a new eating establishment based on neighborhood, cuisine, or price.

[5] The Urbanspoon website evolved in response to the Zomato acquisition, adding content based on the work of new team workers doing door-to-door data collection of restaurant information (menus, hours, etc.

[8] Urbanspoon was acquired from its former Jobster employees Ethan Lowry, Adam Doppelt, and Patrick O'Donnell by American media and internet business InterActiveCorp (IAC) in April 2009.

[13] Further extensive cuts in the U.S. workforce were made in mid-October 2015, with the closing of multiple U.S. Zomato (previously Urbanspoon) offices, including the former corporate headquarters in Seattle.

This layoff of the remainder of what was a workforce of 150 in the U.S., at San Francisco, Chicago, Denver, Dallas, Philadelphia, and New York offices, led former employees to report that the company has ceased all U.S. operations, with a Zomato source refining the report to say that some workers will be retained at a couple of sites, including Dallas, the new site of Zomato's U.S. administrative functions.