In March 2015, the app was chosen to be added to the AT&T Drive platform for connected cars.

[5] In February 2017, Washington, DC–based media company DC Inno reported Urgent.ly's partnership with carmaker Mercedes-Benz.

[7] On January 23, 2018, Urgent.ly announced integration with Towbook, a provider of cloud-based towing software for roadside assistance companies.

Urgent.ly roadside assistance is available to all Uber drivers for a monthly fee, and cardholders receive a discount.

[9] [10] On October 19, 2023, Urgent.ly announces the successful closing of the merger with Otonomo Technologies and effectiveness of S-1 registration statement and starts the public trading under the ticker symbol ULY under NASDAQ.