Located one hour from Cusco, Urubamba is the largest town in the Sacred Valley of the Incas.

[2] It is regarded as a good location to go to acclimate to the elevation to prevent altitude sickness prior to going more popular tourist destinations like Cusco.

There is a popular market selling fresh fruit and vegetables and also pots, pans, and other essential items.

As social workers/volunteers visit the city often, the main market does cater to tourists, although locally produced alpaca garments or ornaments are usually for sale in small stores within the town.

Due to the town's proximity to a number of Inca ruins it is a transportation hub with a bus depot and easy access to cabs.