Volkswagen stopped using the VAG Rounded family in the early 1990s, and it is widely available today, licensed through Adobe Systems.

The new dealer organization, financial services, and all other non-car related activities were to come under one branded umbrella.

In 1978, the whole Volkswagen and Audi Dealer Organization worldwide was re-branded as V.A.G using the distinct V.A.G Rounded (or V.A.G Rundschrift) as the font for all signage, and for all headlines in their advertising.

[citation needed] As Desktop Publishing emerged in the mid-1980s, V.A.G Rounded was included in most free font packages and became widely used for that reason.

Bertel Schmitt revealed that the V.A.G name was intentionally ambiguous to avoid rewriting dealer contracts as a legal consequence of the holding company's name change.

Yet, with Audi, Bugatti, Bentley, Lamborghini, SEAT, Škoda, Scania and MAN, Volkswagen AG had realized its vision of many brands.

[4] Australian retailer Big W has changed their logo (previously in Helvetica Neue) to light blue VAG Rounded.

[5] VAG Rounded is one of the fonts used in Rede Globo and is also used for the logo and many in store elements in the British toy retailer The Entertainer.

Since the 2010s, the bold variant of VAG Rounded became the regular typeface for letters, numbers, and other text on Sesame Street, coincidentally replacing its precursor, Futura, which had been used on the show for decades prior.

As of version 13.0.1, VAG Rounded is also used by Twemoji in a variety of letter-based emojis, such as Regional indicator symbols.

In Czech, it was used in Pat & Mat and some shows that used this font, especially cartoons like Zdenek Vins' Barevnost.