VSCO girl

[1] Named after the VSCO photography app, VSCO girls are described by some as "dress[ing] and act[ing] in a way that is nearly indistinguishable from one another",[2] using oversized T-shirts, sweatshirts or sweaters, Fjällräven Kånkens, scrunchies, Hydro Flasks, Crocs, Pura Vida bracelets, instant cameras, Carmex, metal straws, friendship bracelets, Birkenstocks, shell necklaces, and other beach-related fashion.

[13] Hydro Flask water bottles, often decorated with sea turtle conservation-themed stickers, are popular among VSCO girls.

[4] Common cosmetics include Burt's Bees and Carmex lip balm,[14][11] blush, such as Glossier Cloud Paint,[16] and skincare products, such as Mario Badescu's Facial Spray.

Popular brands include Pura Vida, Hydro Flask, Nike, Brandy Melville, Lululemon Athletica, Fjällräven, and Urban Outfitters.

[3][16] VSCO subculture emerged on and was named after the photo editing app, and spread to TikTok (notably),[3] as well as Instagram and YouTube.

[11] On August 30, 2019, TikTok added a VSCO girl filter, which included a water bottle decorated with stickers and a side ponytail with scrunchies.