Valera is a city in Trujillo State in Venezuela, situated between the rivers Momboy and Motatán.

The city is the commercial center of Trujillo state, and a gateway to the Andes region of Venezuela.

As the economic and commercial center of Trujillo state, Valera is a leading distribution centre for the agricultural products in Venezuela, in which sugarcane, cacao, coffee, fruit, and grains are cultivated.

Valera has modern commercial buildings, such as: Plaza mall, Arichuna mall, Centro Comercial las Acacias, CC Edivica, CC.Vigen del Carmen, CC Diego Andres, CC Canaima, Ateneo (cultural activity), Hotels, Avenues, Park of Illustrious (Parque de Los Ilustres) and Agricultural Fair Park (Parque Ferial Agropecuario), named for its founders.

The location of Valera is privileged for its commercial and industrial development, because it is a point of intersection between the routes: Mérida - Maracaibo - Caracas - San Cristóbal.