Vancouver Magazine describes its mission as informing, guiding and entertaining residents of a "dynamic, international city."
The main areas of coverage are city issues, culture, restaurants, drinking, fashion and travel.
Founded in 1967, the magazine started its life as Dick McLean's Greater Vancouver Greeter Guide.
Vancouver Magazine published 10 times a year and is owned by the Yellow Pages, and shares an office and editorial staff with sister publication Western Living[3] It also currently publishes the special interest annual magazine Best of the City and Neighbourhood Guide.
Yellow Pages acquired Vancouver Magazine and Western Living from Transcontinental in 2015.