The site's slogan was The Bulgarian video sharing website.

[3] In early June 2014, the site launched a partnership program because user-generated content was not seen as profitable anymore.

In 2015, famous Bulgarian vloggers (Emil Conrad and Boryana Stefanova, for example) migrated to YouTube.

Videos of users, who didn't have a contract with VBox7, were made inaccessible from outside Bulgaria.

VBox7 changed its design to a more mobile-friendly one, merging the mobile and desktop versions.