As well as a marketplace for the sampling, purchase and sale of vegan goods, the Bristol festivals also feature comedy, movies, chefs and cookery workshops, talks by nutritionists and campaigners, and children's entertainment during the day, followed by headline music in the evenings.
In celebration of its 10th anniversary, the Bristol show in May 2013 featured headliners such as the Happy Mondays, Peter Hook, The Farm, Caravan Palace, the Abyssinians, Macka B and others in the evenings.
In the wake of the horsemeat scandal, the 2013 show attracted an all-time record of 7,200 visitors over 2 days, with mainstream coverage by BBC Radio 2 and Juice FM, and visited by leading presenters Janey Lee Grace and Sarah Jane Honeywell (CBeebies), vegan football player Dean Howell (Fleetwood Town F.C.
In response to the rising popularity of meat-free products following the Horsemeat scandal[5][6] and eco-friendly lifestyles over the years,[citation needed] VegfestUK organised London shows starting October 2013.
The first show featured over 180 stalls - including Sir Paul McCartney's campaign group Meat Free Monday - and speakers and entertainers including comedians Dave Spikey, Michael Legge, Chris Stokes, Lucy Porter and Andrew O'Neill, musician Macka B, escapologist David Straitjacket, presenter Wendy Turner Webster, ultra-marathoner Scott Jurek, and strongman Patrik Baboumian.