Venere.com started in the year 1994 as Venere Net Srl, an online travel agency based in Rome, Italy.
[3] The company offered scholarships for Business & Management and Tourism students in Europe[4] and Australia.
[5] In 1994, four partners launched Venere.com and developed the first beta version of the hotel booking engine.
In February 1995, the first marketing activities were launched for hotels in Rome and Florence.
[6] In 2007, the global private equity firm Advent International acquired a 60% stake in Venere Net.