OTT.X

OTT.X is a Los Angeles-based not-for-profit international trade association dedicated to advancing the interests of companies and organizations involved in over-the-top (OTT) media distribution and its related technologies.

The mission of the EMA was to promote, protect, and provide a forum for, the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software, such as motion pictures, video games, and sound recordings.

VSDA was organized in 1981 to help video retail stores fight against federal legislation that would have changed the first-sale doctrine.

Other well-established members include Prime Video, BBC Studios, Crackle, Fandango Media, Gracenote, LG, Magnolia Home Entertainment, Roku, Shout!

Membership comprised the full spectrum of retailers (from single-store specialists to multi-line mass merchants), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry.