Android-based operating systems are currently the most used, but as the Google Play Store has millions of North-American and European applications available in the country, it is difficult for local developers to break through.
[4] Furthermore, in-app purchases have proven to be an unsuccessful market strategy in Nigeria, with only 15% of the customers of local "breakout hit" ChopUp being willing to pay.
According to founder Abiola Olaniran, "We don’t see it making sense for us to design for Nigerians alone ... We couldn’t have gotten ... 9 million downloads in Nigeria."
"[3] Kuluya takes a similar approach, weaving its games around local myths and stories in order to portray the country's rich and varied culture.
CEO Ogungbamila said that "as a Yoruba person, I can pick out five very beautiful mythical or historical stories that we could draw from and build a game around[citation needed].
Ogungbamila has spoken out against the negative portrayal of Africa in western video games focusing on prejudiced colonial-era viewpoints of "people who are forever in need of help.