Villiger Sons

Today this branch is even larger than the Swiss headquarters founded over twenty years earlier (Villiger Söhne GmbH).

After her sons reached legal age and returned from gaining professional experience abroad (specifically in the United States for Max) they took-over the company in the early 1920s.

[14] The youngest child and son of the family, Kaspar Villiger, would be a majority shareholder of the concern until his election into Federal Council (Switzerland) in 1989.

He founded the first joint venture together with Cuban partners for the exclusive import and distribution of Havanna cigars in Germany, which is known as Fifth Avenue Trading Products GmbH.

Since 2016 they have a permanent office in the United States (Villiger North America Inc.) and in 2020 they opened a new production facility in Esteli, Nicaragua.

1937 advertisement for Villiger Export cigars