[5] It was promoted as a performance enhancer for creatives and athletes alike, and was endorsed by many notable people of its time.

[5] Mariani solicited testimonials from a broad range of European celebrities, including members of various royal families, politicians, artists, writers and other household names, and reprinted them in newspapers and magazines as advertisements.

[7] Pope Leo appeared on a poster endorsing the wine and awarded a Vatican gold medal to Mariani for creating it.

[10] Later that year, when Atlanta and Fulton County, Georgia, passed prohibition legislation, Pemberton responded by developing a carbonated, non-alcoholic version of his French Wine Coca.

He called the reformulated beverage Coca-Cola, for its stimulant ingredients coca leaves and kola nuts.