The brand markets high-end ties, hats, belts, shirts, shorts, swimwear, bags for men, women, and children.

Shep and Ian Murray originally sold neckties on Martha's Vineyard, selling out of a backpack from their boat or Jeep rather than a storefront.

After they sold 800 ties on a single weekend in July, Shep and Ian quickly re-ordered more, paid off their accrued debt, and moved into a new office.

In addition to these traditional channels, Vineyard Vines has expanded its sales to online shoppers.

Vineyard Vines also manufactures licensed college apparel, which is sold primarily through campus stores.