Its stated mission is to "build England's tourism product, raise Britain’s profile worldwide, increase the volume and value of tourism exports and develop England and Britain’s visitor economy".

In 2003, it was absorbed into the British Tourist Authority and was relaunched as a separate body again in 2009.

In 2023, VisitEngland and VisitBritian started negotiations for office space in Birmingham.

Citing the reason for this move from London was for Birmingham's good office space and large number of talented workers.

[4] The VisitEngland accommodation assessment schemes were run under licence by Quality in Tourism from 2012 to 2017, when the AA took on the license.