Tourism Ireland (Irish: Turasóireacht Éireann; Ulster-Scots: Tourism Airlan[1] or Reengin Airlann)[2] is the marketing body responsible for marketing the island of Ireland overseas.

Tourism Ireland was established as one of "six areas of co-operation" under the framework of the 1998 Belfast Agreement and became operational in January 2002.

Niall Gibbons was appointed as the second Chief Executive of the organisation, replacing the founding CEO Paul O'Toole, in June 2009.

[5] Tourism Ireland's headquarters are located in Dublin and Coleraine, and also has 15 offices across Europe, North America, the Middle East, China and Australia, as well as having representatives in India and New Zealand.

[7] Approximately 40% of visitors come from Great Britain, 18% from North America and 35% from Mainland Europe.