VisitDenmark is the Official Tourism Organisation of Denmark.
The organisation is marketing Denmark as a tourist destination abroad, with a view to attracting more holiday visitors and conference delegates, who can generate increased revenue for the tourism industry.
The marketing activities are carried out in close cooperation with the tourism industry and other integral players, for example through partnerships.
VisitDenmark is headed by a board, appointed by the Danish Minister of Business and Growth.
[2] Marketing is targeted to four target groups—because their destination preferences match Denmark’s strong destination selling points and because of their large growth potential.