Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact.
The process of communication design involves strategic business thinking, including using market research, creativity, problem-solving, and technical skills and knowledge such as colour theory, page layout, typography, and creating visual hierarchies.
[7] Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways.
In the complex digital environment around us, communication design has become a powerful means of reaching out to the target audiences.
It must achieve a reaction, or get a customer to see a product in a genuine way to attract sales or effectively communicate a message.
The term communications design is fairly general considering its interdisciplinary practitioners operate within various mediums to get a message across.
[1] The goal of print design is to use visual graphics to communicate a specific message to viewers.