Vixen Media Group was founded in 2014 by French entrepreneur and director Greg Lansky, who is also the CEO of GL Web Media and Strike 3 Holding, along with partners Steve Matthyssen and Mike Miller.

[3] Vixen Media Group owns and operates eight online adult film sites: Vixen, Tushy, Blacked, Blacked Raw, Tushy Raw, Deeper, Slayed, and Milfy.

[7][8][9] Strike 3 Holdings pressures the accused to settle, often with the implication that otherwise their use of pornography will be exposed.

Few cases reach trial, with most being settled for four- or five-figure sums or dismissed.

DC judge Royce Lamberth has described Strike 3 as a "copyright troll" that utilizes "cut-and-pasted complaints and boilerplate discovery motions" to "flood" courts with cases "smacking of extortion", describing its treatments of courts "not as a citadel of justice, but as an ATM".