Voto Latino

[12] In August 2006, Voto Latino began its first voter-registration effort, called "Text2Represent", which allowed voters to register to vote through text, becoming one of the first political organizations to do so.

In March, they launched "Make it Count", which included a series of PSAs with celebrities such as Demi Lovato, Michael Peña, and Rafael Amaya.

In June, America Ferrera began America4America with Voto Latino, a media and grassroots campaign steered towards young voters.

In the aftermath of the prevalence of unjust shootings of young men of color, the organization provided a space for people to register to vote and have their voices heard.

In September of the same year, Voto Latino instituted the first "Hispanic Heritage Month of Action", a voting registration campaign.

[17] In June, Voto Latino launched the "BRAVE" campaign, an effort to spotlight people demonstrating bravery despite facing adversity.

The campaign primarily focused on states with large Latino communities: Texas, Nevada, Colorado, Arizona, New Mexico, Florida, and California.

[18] In March 2019, "Somos Más" expanded its voter registration campaign towards Census participation and education, beginning on César Chávez Day.

[13] In January 2020, Voto Latino partnered with Steve Madden stores, allowing customers to register to vote in 81 locations easily.

It also partnered with Lyft to give free rides to the polls, and also maintained a large media presence to continue registering and encouraging voters.

This $5 million initiative included voter registration drives, educational workshops, and public service announcement videos featuring Latino celebrities such as America Ferrera, Gina Torres, Gabriel Luna, Jessica Alba, Wilmer Valderrama, DannyLux, and Xochitl Gomez.

The new provisions included a requirement that voters pay their own postage, which CEO María Teresa Kumar called "a modern-day poll tax".

In light of the COVID-19 pandemic happening at the time, Kumar called the new restrictions "a shameless ploy to disenfranchise millions of Texan voters by forcing them to choose between their health and safety, and their constitutionally-guaranteed right to vote," and that "the executive branch of Texas is weaponizing a global crisis in order to suppress the vote of their own constituents.

Voto Latino CEO María Teresa Kumar stated that SB 1111 "is intended to confuse and discourage voters by threatening penalty over minor address discrepancies.

"[24] On August 2, 2022, U.S. District Judge Lee Yeakel ruled in favor of Voto Latino and LULAC, blocking SB 1111 from taking effect.

"[27] On October 25, 2021, Voto Latino filed a complaint[28] along with individual plaintiffs against Texas Governor Abbott for violating Section 2 of the Voting Rights Act, with the support of the National Redistricting Action Fund (NRAF), who found that the new district maps do not adequately represent communities of color.