[5] Named by NTR, Vyjayanthi Movies commenced production, under the proprietorship of Aswani Dutt with the successful film, Eduruleni Manishi in 1975.
[2] The logo of the production house contains the image of NTR as Lord Sri Krishna, with a Sankha in his hand and Earth behind him.
The production house went on to make films with the top most actors of Telugu cinema like NTR, ANR, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Nagarjuna.
Vyjayanthi Movies produced several Telugu films like Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), Indra (2002) which were very successful at the box-office.
Vyjayanthi Movies introduced popular actors like Allu Arjun, Jr. NTR, Mahesh Babu, Ram Charan and Nara Rohit to the Telugu cinema.
The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda.
[9] After the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswani Dutt wanted to do fantasy film highlighting the CGI.
So a film titled Bhooloka Veerudu was started in the direction of Singeetam Srinivasa Rao with Chiranjeevi in the lead role.