The station is currently owned by William Dorminy, through licensee Southern Media Interactive LLC, and features programming from ESPN Radio.

The A.C. Neff Company made an application to the Federal Communications Commission (FCC), to build a new station in Savannah, in the waning days of World War II.

[1] Prior to 1967, WSGA aired block programming, with Don McNeill's Breakfast Club mornings, Paul Harvey middays, and top 40 between 3 & 6 p.m. and after 8 at night.

In September 1982, the station adopted an adult standards format, as an affiliate of the syndicated Music of Your Life network.

[29] The station returned to the air in the summer of 1998, and after stunting for about a month, adopted a Christian talk format, simulcasting WNIV.

[39] In January 2013, WSEG switched to an all-sports format, featuring programming from ESPN Radio, and a local show afternoons.

[40] Effective March 19, 2013, MarMac sold WSEG and sister stations WFNS and WSFN to Southern Media Interactive LLC, at a purchase price of $1.3 million.

[41][42] On September 4, 2022, it was announced that Shanks Broadcasting will acquire WSEG and will begin carrying the company's "Sports Superstations" network.