It is owned by Port Broadcasting, LLC,[2] and operated by Mix Maine Media as a simulcast of WCTB, its classic country station in Fairfield.
WGUY was one of the flagship stations of the Black Bear Sports Network, carrying University of Maine basketball, baseball, and softball.
[3] On December 30, 2015, WGUY changed its format from oldies to a simulcast of soft adult contemporary-formatted WRMO (93.7 FM).
In November 2024, Mix Maine Media began operating WGUY and WBAN under a five-year time brokerage agreement with Port Broadcasting, with an option to buy the stations for $225,000.
Mix Maine Media replaced WGUY's "The Legends" oldies format with a simulcast of the classic country programming of WCTB in Fairfield.