After the Bobby Bones Show wraps up, WBFB promises to play nine songs in a row without commercial interruption, throughout the day.

In the 1970s, as more people began owning radios that received FM signals, Community Broadcasting decided to make a change on WABI-FM.

[11][13] In October 1995, WYOU adopted an alternative rock format, "97-X", aimed at Generation X;[14] the call sign would change to WWBX on November 20.

[15] The format did not attain sufficient support from advertisers,[16] leading WWBX to move to modern adult contemporary programming from ABC Radio Networks in February 1997;[16][17] that April, the station shifted to a soft adult contemporary format,[18] which included a simulcast of George Hale's WABI radio morning show.

Morning host Michael W. Hale made the decision to suspend the music format and allow open phones and dialogue to help those with no power.

The station allowed listeners from central and eastern Maine to call in and share stories of prior storms, survival tips and to let people know they were still waiting for power.

Les Newsome, Cindy Michaels (who later worked at WVII-TV), Ted Wallace, Dave Glidden and Rob "On The Radio" Rosewall kept WWBX listeners informed about efforts to restore power and services.

[23] On September 1, 2008, WWBX dropped the top 40 format in favor of sports talk provided by Boston's WEEI.

[27][28] WEEI programming was replaced with Fox Sports Radio, Imus in the Morning, and The Jim Rome Show.

WBFB's "Bear" country music programming moved to 97.1, in effect returning the format to the frequency after a sixteen-year absence.

[30] (WAEI-FM 104.7 became classic hits station WBAK the following February, leaving the sports format on WAEI's 910 AM frequency.)

[35] Osborne and Knox sold WBFB, WKSQ, and WLKE to Communications Capital Managers in February 2000;[36] that July, CCM announced that it would sell the group (which through other purchases also included WBYA, WGUY, and WVOM) to Clear Channel.