WXCO (1230 AM) is a radio station broadcasting a progressive talk format, with programming from the statewide Civic Media Network.

The station's original call letters were WHVF (for owner, Hilding V. Foreen), signing on in 1953 with 250 watts of power, featuring a variety format with local personalities Buck Leverton, Hoots Roberts, Piano Roll Harold (Harold Golding), and Howie Stieber.

WXCO was the Wausau area's first full-time country music station, known for many years as "The Home of The Country Gentlemen" using local personalities until early 1990, when they went to a satellite format from SMN (ABC Radio), continuing until September 1993, when they switched to a talk radio format, featuring Rush Limbaugh, Alan Colmes, Dr. Dean Edell, Gil Gross, Barry Farber, Michael Reagan, and ESPN Radio, Saturday & Sunday Evenings.

WXCO adopted a sports-talk format in the early 2000s, featuring the expanded ESPN Radio line-up.

In February 2010, Sunrise Broadcasting added an FM sister station, WDTX 100.5, simulcasting the ESPN format.