WPLW-FM

WPLW-FM (96.9 MHz, "Pulse FM") is a contemporary hit radio station licensed to Goldsboro, North Carolina, which is east of the Raleigh-Durham Triangle.

[6] The radio station carried the nationally syndicated Steve Harvey Morning Show and urban adult contemporary programming throughout the remainder of the day.

A realignment of Curtis Media Group's Raleigh stations on December 26, 2022, saw WPLW-FM replace "Pulse FM" with a simulcast of WKIX-FM, reducing the format's reach in the Durham portion of the market.

[9] The realignment was prompted by Curtis Media Group's re-acquisition of 102.3 FM (now WKJO),[9] a move made possible after WWPL was deemed to no longer count as a Raleigh–Durham market station for the purposes of ownership limits.

[10] On January 11, 2023, translator W279EJ 103.7 returned on the air, simulcasting "Pulse FM" and restoring coverage to much of the Durham portion of the market.