WMSR (AM)

WMSR went on the air with 1000 Watts in 1957, owned by the late Murray Chumley.

Some of the original air personalities were: Chuck Rigney, Joe Sullivan, Dale Hendrix, Creed Crowder, Roy Wood, Martha Grider, Jim Vernon, Ken Burger, Jim Gilmore, Johnny Hill, Jim Wegner, Murray Chumley, Russ Daniel, Roger Dotson, Libby St John, Don Aaron, Gary Beaty, Fritz Niggeler and Vernon Bogle.

[2] WMSR broadcasts a news/talk format to the southern Middle Tennessee area.

[3] Local programming on WMSR includes The Morning Show with Holly and Josh Monday through Friday, a tradio program called "Swap and Shop", Connecting Coffee County with Tiffany weekdays from 3-6 p.m.; plus specialty programs which include "Behind the Wheel" on Monday's, The Fan Zone on Saturday's.

Specialty weekend programming includes The Coffee Coaches Show on Saturdays from 10-11 a.m.[4] WMSR provides live broadcasts of Coffee County Central High School athletics, including football, men's and women's basketball, baseball, and softball.