WJFG has a daytime power of 500 watts using a non-directional signal, but at night, it switches to a directional antenna and increases power to 1,000 watts, using a four-tower array located at the end of Rocky Hill Lane in Unity Township, about two miles due east of the Arnold Palmer Regional Airport.
WTRA general manager Albert Calisti would go on to start his own radio station, WBCW in Jeannette that same year.
The newly named station, now boasting a new country format, saw its most dramatic changes under Advance's ownership and Longo's leadership.
The move was made to avoid a costly expense of hiring additional on-air personalities, putting the existing announcers to local news and sports duties, where their talents would be better utilized.
A nearby AM station north of Latrobe, WCCS, (known then as WRID and licensed to Homer City in Indiana County) had achieved success less than a year before using the same concept.
With the addition of nighttime power, WCNS also built a new transmitter facility adjacent to the Westmoreland County airport, increasing the amount of its towers from one to four.
In January 1989, John Longo, having by this time established a solid reputation as a successful sales manager, programming and marketing consultant, and a general manager, bought out his fellow partners at Advance Communications and purchased the very station where he began his career 30 years ago under the name of his newly formed company, Longo Media Group.
In a story that ran in the February 7, 2014 issue of the Tribune-Review, John Longo announced on January 30 that he was planning to retire and move to Florida.
Dow Carnahan, who won two Pennsylvania Association of Broadcasters awards in 2013 and 2014 for Best Local Newscast, was the station's main morning news and sports voice for 32 years, until his passing on Friday, April 29, 2016, at age 56.
[3] Effective June 24, 2021, Laurel Highland Total Communications sold WCNS, WXJX, and two translators to Steve Clendenin's Maryland Media One, LLC for $475,000.
Maryland Media One agreed to sell WCNS, WXJX, and their translators to Disruptor Radio (whose principal, John Fredericks, operates conservative talk stations), for $435,000 in March 2023.
[5] The sale to Disruptor Radio was consummated on January 31, 2024, with the station changing its call sign to WJFG on February 7.