WAVV

WAVV is owned by Fort Myers Broadcasting Company and it airs a soft adult contemporary radio format.

The HD2 digital subchannel plays regional Mexican and feeds FM translator W300EF at 107.9 MHz in Naples.

The HD3 digital subchannel plays contemporary Christian and feeds FM translator W272BM at 102.3 MHz in Fort Myers Beach.

In the 1980s, Naples resident Norman Alpert received a construction permit from the Federal Communications Commission to build a new FM station in Southwest Florida.

A satellite office was set up in Fort Myers on Colonial Boulevard, later moving to Royal Palm Square, and then to South Tamiami Trail.

WAVV is the only locally owned independent commercial FM radio station in Southwest Florida and was one of the last in the U.S. to broadcast an easy listening format.

In December 2019, WAVV changed its slogan to "Modern Relaxing Favorites" and shifted its format to soft adult contemporary.