WEZI (102.9 MHz "Easy 102.9") is a commercial FM radio station in Jacksonville, Florida.
It is owned by the Atlanta-based Cox Media Group with studios and offices on Belfort Parkway in Jacksonville's Southside district.
[3] WEZI is a Class C FM station, running at an effective radiated power (ERP) of 100,000 watts, from a tower at 1,014 feet (309 m) in height above average terrain (HAAT).
In 1985, Gilmore Broadcasting bought the station, boosting the power to 100,000 watts, helping WIVY-FM better cover the expanding Jacksonville radio market.
[7] In 1988, J.J. Taylor Communications took over the station, moving the format a bit older to hot adult contemporary music, but still as Y-103.
[9] It kept the Hot AC format but changed its call sign to WMXQ, with the station also rebranding as "Mix 103.
At first, "Easy" played all Christmas music, but on December 26, 2017, the Soft AC format resumed on 102.9 FM.
However, in early November 2024, WEZI made a surprise switch to all Christmas music, calling itself "Jacksonville's Home for the Holidays".