It airs a soft adult contemporary format, switching to Christmas music for much of November and December.

WJPT is owned by the Beasley Broadcast Group, Inc., and uses the branding "Southwest Florida's Soft Hits."

It aired a mix of adult standards and soft oldies for Southwest Florida's large retired community.

WJPT was originally licensed to broadcast with 6,000 watts on a tower measuring only 81 meters (266 ft) tall.

WJPT now covers an area of Southwest Florida between Naples and Punta Gorda, and reaching into the Everglades and mid-Sarasota County.