WAOW (channel 9) is a television station in Wausau, Wisconsin, United States, affiliated with ABC and owned by Allen Media Group.

WAOW relays its signal on satellite station WMOW (channel 4) in Crandon, extending its range in the northeastern reaches of the market.

Owned by Mid-Continent Broadcasting, it served as a satellite station of Madison's WKOW as part of the Wisconsin Television Network which would later include WXOW in La Crosse and WQOW in Eau Claire.

[5] On April 29, Gray announced that WAOW and WMOW would be divested to Allen Media Broadcasting in a $380 million deal that includes, among other Quincy-owned stations, WKOW/Madison, WXOW/La Crosse, and WQOW/Eau Claire.

[6] Gray, however, kept WYOW, and converted the Eagle River station into a full-power satellite of WSAW-TV, airing The CW on its main 34.1 channel and simulcasting CBS & Fox on subchannels 7.10 and 33.10, respectively.

On July 1, 2015, concurrent with the Fox affiliation moving to low-power WZAW-LD, both of the Fox-branded newscasts were canceled after the news share arrangement was terminated.

Almost a week later (on July 6), WAOW introduced its own prime time news at 9 (airing weeknights for a half-hour) on its CW digital subchannel.

[10] Since the station went on the air in 1965, it has maintained a weather beacon in the form of a sign or tower that is lit in various colors to convey the forecast for the next 12 to 24 hours.

Although WYOW maintained an advertising sales office on West Pine Street/WIS 17/WIS 70 in Eagle River and transmitter facilities in unincorporated Oneida County (between Sugar Camp and Three Lakes), master control and most internal operations were based at WAOW's studios.

WYOW was identified on-air as "Northwoods 34" based on north-central Wisconsin's namesake as a popular vacation and retirement destination in the Upper Midwestern United States.

It also serves the western portion of Michigan's Upper Peninsula although the off-air signal reach is limited to areas around Iron River and Watersmeet.

WYOW's first broadcast to viewers in Northern Wisconsin and the Western Upper Peninsula of Michigan was on January 4, 1997, under the ownership of Northwoods Educational Television.