It airs a country music radio format and is owned by Audacy, Inc. (formerly Entercom Communications), after being acquired from Sinclair Broadcasting in 1999.

At the same time, the soft rock format had been catching on around the country, heard on stations such as WMGK in Philadelphia and WMJC in Detroit.

LIN Broadcasting, which owned WNWZ at the time, decided to put a soft rock format on 92.5, calling the station WMJQ, as well as their branding "Magic 92".

However, in the late summer of 1983, LIN Broadcasting decided to make a switch; co-owned WBBF had given up its contemporary hit radio format for news-talk the previous year, as many AM stations were doing at the time.

On April 2, 1987, WMJQ flipped to another format that was quickly becoming popular among FM radio stations at the time and began broadcasting country music as WBEE-FM.