WBIG (1280 kHz; "The Big One") is an AM radio station broadcasting a mixed-format of talk, home shopping, and sports.

The station's programming was predominantly local, with a full service format being in place in the late 1940s.

[3] Cofey and Oswalt sold WMRO to Dale Stevens in June 1969 to fund television station WLXT-TV (channel 60; now occupied by WXFT-DT), which had signed on May 18,[4] and to a lesser extent an upgrade to WMRO-FM, renamed WAUR.

An agreement was signed October 26, 2016, to sell WBIG, along with commonly-owned stations KSHP and WRMN to Pollack Broadcasting for $2 million.

The station does air an interview program, The Big Wake Up Call hosted by Ryan Gatenby.